Posting setup per platform
How each connected platform receives clips: when to post, posting style, layout, captions, hook, watermark, the quiet-post rule, and the live preview.
One page per platform
Open a brand's Social accounts tab and pick a platform card. Under the connection row sits that platform's posting setup, every control on the left and a Preview of a post as it will look on that platform on the right, with the platform's own likes, comments, and handle around it. Controls save as you change them, and all of it can be set before the account is even connected. Each destination can still override the look on its own Post; see Publish and grow.
When to post
Which Moments go out on this platform, from most to least hands-on.
| Rule | What posts here |
|---|---|
| Manual | You pick destinations each time: the picker opens on every approve. |
| Super likes | Only the Moments you super like. |
| Approvals | Every approved Moment, with no question asked. |
| Auto-approve | Approvals, plus Moments at or above the Auto-approve score post without review. Everything under the score waits in your queue. Opens on Plus. |
The score starts at 90 and you can move it anywhere from 0 to 100. Auto-approved posts are marked in the Library so you can always tell them from your own calls.
Posting style
How fast this platform posts. Casual is one post a day, Consistent three, Aggressive five, and Plaid ten, around the clock. Each style sets Posts per day and the Posting window underneath; adjust either and the style reads Custom. Every platform starts with a window that suits it, and platforms are staggered a few hours apart so a Post with three destinations never fires everywhere at once. The schedule never overrides these rules: a time outside the window or over the cap is refused.
Layout
The frame every clip for this platform is rendered in. Vertical is a 9:16 frame with a blurred fill behind the stream, never cropped. Landscape is the stream as broadcast. TikTok, YouTube Shorts, and Instagram recommend Vertical; X and Reddit recommend Landscape.
Clip length limits
Each platform accepts a range, and the destination picker warns when a cut falls outside it: TikTok up to 75 seconds, YouTube Shorts and Instagram up to 60, X up to 140, Reddit at least 15. The platforms' sweet spots drive the Best for marks you see in Review.
Captions and Hook
Captions are the spoken words burned into the video a few words at a time, the way short-form audiences expect. They are recommended on for TikTok, YouTube Shorts, and Instagram, where most viewing happens muted, and off for X. Pick one of four styles (SonnetClip, Karaoke, Minimal, Boxed), an accent color for the highlighted word (Purple, Yellow, Green, Pink, Blue), and drag the captions up or down in the preview to place them. Reset placement puts them back.
The Hook is the short title burned onto the top of the clip. It has its own switch and style chips, and you drag it into place the same way. A hook burns together with the captions, so it needs captions on.
Watermark
The mark burned into the corner of every clip for this platform. The switch in the block header turns it off; the chips pick the mark: SonnetClip, Twitch (the platform's own mark), Kick, or Custom, your own PNG with transparency (64 to 2000 pixels wide, under 1 MB), uploaded once and shared by every brand and platform that picks Custom. Drag the mark on the preview to place it.
Basic renders the SonnetClip mark in its default corner on every clip and keeps the picker locked. Plus and up render the mark you chose where you placed it, or none at all.
Take down quiet posts
Off by default. Turn the switch on and SonnetClip removes posts on this platform that never found an audience. Two numbers set the rule: Days to wait (1 to 90, starts at 14) and View floor (1 to 1,000,000, starts at 100). Once a day, any post older than the waiting period with fewer views than the floor is checked against the platform's live count and, if it is still under, taken down.
A taken-down post shows Taken down for low views in the Library. The clip is kept, and Restore puts it back on the schedule. You get a notification for each post that comes down; email is on by default and can be turned off under Account settings. Each platform has its own rule, so TikTok and X can use different numbers, and a platform with the switch off is never touched.
Reddit: the subreddit
The Reddit card carries one more field, Subreddit: every Reddit post from this brand goes to one subreddit. Posts wait until it is set. See Connect your social accounts.
Next
Running content with other people, or several unrelated projects? Workspaces.
Personalize your brand
Shape what a brand clips and how it writes: clip lengths, goal, Moment kinds, volume, the voice behind every caption and hook, and the fixed parts of a post.
Workspaces
A workspace is who: the people, the plan, the tokens, and the seats. A brand is where. How workspaces hold brands, switching, creating one, and settings.