Create your first brand
A brand is what SonnetClip clips for and posts to. Create one, feed it with Twitch or Kick channels, links, or uploads, turn on Auto-track, and analyze.
What a brand is
A brand is the unit of the product: a name, the video sources that feed it, how its clips are picked and written, and one account per platform it posts to. Every account starts with one brand, created at signup and named after you. Most streamers only ever need that one. A clipper running several accounts, or a streamer with a main account and a test account, creates one brand per identity so nothing mixes: each brand has its own Review deck, Schedule, Library, preferences, and accounts.
How many brands you can hold is a plan entitlement: Basic holds the one you start with, Plus holds 3, Pro and Team have no limit. See Billing.
Create a brand
Open Brands in the sidebar. The grid shows one card per brand with its sources and accounts, then an Add a brand card with the slots your plan still holds. Pressing it opens a three-step page.
Name it
A name and one of five colors (Violet, Blue, Green, Yellow, Slate). The color tints the brand's mark in the sidebar, on Home, and in charts. A logo can be added later in the brand's Settings tab.
Pick what feeds it
Search Twitch and Kick streamers, or paste a channel URL, and press Add on a result to stage it. A channel already tracked in another brand costs no extra tokens when you add it here: it is analyzed once and both brands review it. Links and uploads come after the brand exists, from its Video sources tab.
Connect where it posts
One Connect per platform. Skippable: the brand collects Moments until an account is connected. Create brand makes it in one submit and lands on its Overview.
In a team workspace, only an owner or admin creates brands. Members work inside the brands they are granted. See Team plan.
Video sources
The Video sources tab is where a brand's channels live. On the left, Brand sources (the table) and the ways to add one; on the right, the selected view.
Every kind of source
Search by name or paste the channel URL. Each result shows followers, who is watching now (or the week's peak), and what the channel last streamed. The star on a row is membership in this brand: star to add, unstar to remove, saved at once. A channel can sit in any number of brands. Once it is in, click the row to open its recent broadcasts and analyze one, or turn on Auto-track.
A YouTube channel source reads Coming soon in the list. For now, paste a direct video link instead.
The table
Each channel row shows its platform, its last stream, how many Moments it has produced, the Auto-track switch, and its live status: offline, LIVE, VOD soon (the stream ended and the analysis starts when the platform's VOD is ready), or analyzing. Click the row to open the channel's recent broadcasts as a strip under it, newest on the left, each with its poster, length, title, and age. Click a broadcast to start its analysis. Starting an analysis on a channel you have not starred yet adds it to the brand.
Two ways to analyze
Auto-track (Track Live)
Turn on the switch and the loop runs itself: SonnetClip notices when the channel goes live, waits for the stream to end and its VOD to be ready, analyzes the broadcast, and notifies you that Moments are waiting. Turning it on during a broadcast picks up the stream in progress.
How many channels you can auto-track at once depends on your plan: Plus 3, Pro 10, Team 25. Basic analyzes on demand only. When you hit the cap, the switch explains and points at the plan that holds more.
On demand
Pick a specific broadcast from a channel's strip, paste a VOD link, or upload a file. The New analysis dialog shows how many tokens your plan has left before you start.
A broadcast that is still live cannot be analyzed until it ends. Running analyses show their progress live (queued, preparing, analyzing, selecting), and a failed analysis carries a Retry. Your plan also caps how many analyses run at once: Basic 1, Plus 3, Pro 5, Team 10.
What the analysis produces
SonnetClip uses AI built on modern best practices to analyze the broadcast from every angle. It understands what is happening on stream and how your community reacts, and it uses that complete picture to find the segments with real posting potential. The result is a ranked set of Moments. Each one carries:
- a start and end inside the stream,
- a hotness score,
- suggested post text and hashtags, written in your brand's voice when you have set one,
- a category, and a one-line reason it stood out.
Your brand's Clips preferences shape the pick: which lengths to cut to, what to optimize for, which kinds of Moments to look for, and how many to send to Review. Your plan sets the ceiling: Basic up to 12 Moments per analysis, Plus 30, Pro and Team 50. You do not need to configure anything to start; every approve and pass in Review teaches SonnetClip what works for that channel.
What it costs
Analysis is metered in tokens: 1 token per minute of source video, charged when the analysis starts and refunded if it fails. A two-hour stream is 120 tokens. Your first analysis is free on every account. Reviewing, scheduling, and publishing never spend tokens. See Billing.
Brand settings
The last tab of a brand, Settings, holds its logo (PNG, JPEG, or WebP up to 2 MB; without one the mark shows the brand's initials on its color), its name and color under one Save, and Delete brand behind More options. Deleting a brand disconnects its accounts and cancels their scheduled posts; published posts stay in your history. You always keep at least one brand. The Members section of Settings is where team access to this brand is managed.
Next
When the analysis finishes you get a notification. Head to Review: Review the Moments.
Connect your social accounts
Connect TikTok, YouTube, Instagram, X, and Reddit to a brand so approved clips have somewhere to go: where to connect, what each plan opens, and reconnecting.
Review the Moments
The swipe deck where ranked Moments become Posts: pass, approve, super like, trim the cut, pick destinations, filter by source and score, and act in bulk.