Brand Kit

What Brand Kit is for

Brand Kit collects everything you tell SonnetClip about your brand. It has two groups. Brand shapes every clip before anything is posted. Posting has one entry per place your clips go. The Accounts page stays about connections: which channels we watch and which social accounts are linked. The gear on an account card brings you here.

Voice

Guidance for the agents that write your post copy. Five optional fields:

• What these accounts are for: who you are, who watches, and what you want the accounts to do.
• Tone of voice: how you sound. Casing, humor, words you never use.
• Post titles: how the text under each post should read.
• On-video headlines: the short hook burned onto the top of each clip.
• Hashtags: tags to always include, and tags to never use.

A voice changes wording, not facts. Titles keep the creator's name, headlines keep their length cap, and each platform's hashtag limits still apply. Leave every field empty and your Moments carry the same copy as everyone else's for that stream. Changes apply to analyses that start after you save; Moments already in your Library keep their copy, and you can still edit a title on the post.

Clips

The same questions you answered during onboarding, editable any time:

• Clip lengths: the durations you want Moments cut to.
• Goal: what you are posting for, such as growth or community.
• Kinds of moments: the types of highlights you care about most.
• Volume: how many Moments you want surfaced per stream.

Changes apply to every analysis that starts after you save.

Watermark

On Pro you can upload your own PNG mark, and it burns into the corner of every clip you render. Basic clips carry a small SonnetClip mark; Plus renders clean with no mark at all (see Billing for plan details). Below Pro the page shows the option locked with the upgrade path.

Downloads

Every approved Moment produces a download-ready file, no account needed. Pick its layout (regular or blur-fit portrait), whether captions are burned in, and their style, with a preview of the file beside the controls. Settings save as you change them.

TikTok, Instagram, YouTube, X

One page per platform. Every control sits on the left: When to post (Manual, Super likes, or Approvals, from most to least hands-on), Posting style (Casual is one post a day, Consistent three, Aggressive five, Plaid ten around the clock, with posts per day and the posting window underneath), Clip layout, and Captions. On the right is one thing: a preview of a post as it would look on that platform, with the platform's own likes, comments, and handle around it. Settings save as you change them. The quick pickers for the rule and pace on Accounts edit the same values.

Captions are burned word-by-word into the video, a few words at a time, the way short-form audiences expect. They default to on for TikTok, YouTube Shorts, and Instagram, where most viewing happens muted, and off for X. The preview shows the platform's clip layout with a demo caption playing exactly as it will render: pick one of four styles (SonnetClip, Karaoke, Minimal, or Boxed), choose an accent color for the highlighted word, drag the caption up or down in the preview to place it, and optionally add a top headline with its own style and placement. Each destination can still override these defaults on the Post itself (see Publishing).